As a local business owner it’s often hard to decide how to best set marketing and sponsorship budgets to get the most return on your investment. The Johnson family is very active in the community with both personal and business endeavors. When asked why sponsorships and giving back are important here are a few reasons:
Community Involvement - We love our community and giving back to those who have had an impact on our business success is very important. We tend to focus our sponsorship and donations in Johnson County since we live and work here. Hearing from our clients “We saw you at the ______ . That’s great you’re a sponsor.”, or comments online thanking us always brings a smile to our team, however it goes beyond our own brand recognition. With Bantam Football, these young men will be our future community leaders. We hope the small part we play in supporting these players and the life skills they learn outside of the sport impact our community as their generation takes the reigns in sponsoring and giving back local.
Business Relationships - We love meeting like minded businesses that also love supporting our community. We choose to buy local and help our local community prosper whether it’s a restaurant, business, shop or service. And, you betcha when we see local businesses sponsoring events and activities we make an effort to visit/buy from them and thank them in person.
Lead Generation - While it’s not our number one goal we greatly appreciate new customers who choose to contact us. We hope to connect with people and share a little about our business so if/when the need or referral arises our company is top of mind. The more leads we get the more opportunities to give back to the community. Now that’s a win win.
So, if you own or work for a local business perhaps you can share a few of these reasons and we can all contribute to our wonderful community. If you are like us and shop with sponsors be sure and let them know, or simply give them a shout out on Instagram, facebook or your favorite social network. It just may be the incentive needed to stretch their marketing budget and continue sponsoring.